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Articles: 49 Results
Clive Mishon: ISP chairman

Institute of Sales Promotion drops 'sales' from name after 76 years

LONDON - The Institute of Sales Promotion (ISP) is changing its name to the Institute of Promotional Marketing to better

Asda: money-off voucher offer

Asda launches cash-off coupon campaign

LONDON - Asda has launched an above-the-line ad campaign to promote two new discount vouchers appearing in national print titles.

Iceland run scratch card promo around I'm a Celebrity sponsorship

LONDON - Iceland has launched a scratch card campaign around its sponsorship of the ITV reality show 'I'm a Celebrity

Milka hands out chocolate bars in online voucher push

LONDON - Kraft chocolate brand Milka is giving away a free 100g chocolate via an online voucher as it seeks

Workmen ad accompanies coupon push

Hovis offers free white loaves in coupon push

LONDON - Premier Foods brand Hovis is offering consumers a free loaf of bread as part of its latest email

William Hill: free bets have played a large part in William Hill's marketing

William Hill promotional ads for 'free £100 bets' axed by the ASA

LONDON - Bookmaker William Hill has been slammed by the Advertising Standards Authority over a press ads offering 拢100-worth of

In Brief: ITV Countrywise, WKD, RPM and Vodafone

LONDON - Licensing - ITV has tied up with outdoor clothing brand Regatta to run an in-store promotion around its

Sainsbury's revives baby and toddler club

LONDON - Sainsbury's is resurrecting its Little Ones baby club after four years, pitting it against Tesco's Baby and Toddler

Starbucks offers vouchers for 'Free Muffin Day'

LONDON - Starbucks is set to offer free muffins with its coffee in celebration of the anniversary of the FairTrade

Kwik-Fit to offer free fuel vouchers in Michelin promotion

LONDON - Kwik-Fit has teamed up with Michelin to give away petrol vouchers to car owners who purchase tyres through